Website Redesign & Optimization
Your old site is costing you. Every slow load, every confusing navigation, every CTA that doesn't convert is a lead walking out the door. We don't just refresh the design — we rebuild the entire conversion funnel from scratch, using data from your current site to identify exactly what's killing conversions and fixing it. You keep your domain, your SEO equity, and your content. Everything else gets better.
What’s Included
Everything you need to get started.
- Full visual overhaul — desktop and mobile
- Pre-launch SEO audit to map and preserve all ranking URLs
- 301 redirects implemented for every changed URL
- Performance audit and Core Web Vitals optimization
- CTA audit and restructure across all key pages
- Post-launch ranking monitoring for 60 days
- Content refresh guidance and copywriting support
9+ years · 95% client retention
Denver-based team. No jargon. No runaround.
Who This Is For
Why It Matters
What you get out of it.
Every service we offer is designed around a single question: what does this do for your business? Here’s exactly what website redesign & optimization delivers.
Modern design that immediately reflects the quality of your business
Conversion rate optimization baked into every page from the first wireframe
40–60% speed improvement over most legacy sites
Full SEO equity preserved — rankings and backlinks protected throughout
Messaging and CTA structure rebuilt around what actually converts in your industry
Expected Outcomes
What you can realistically expect.
30–100% increase in qualified lead volume within 90 days — typical for sites that were previously underperforming
40–60% faster load times versus most legacy site rebuilds
SEO rankings maintained or improved post-launch in 95%+ of projects
Measurable improvement in time-on-site and reduction in bounce rate
Curious if this fits?
Get a real answer on scope, timeline, and cost — in 20 minutes.
No pitch. No pressure. Just a straight conversation about whether website redesign & optimizationmakes sense for what you’re trying to do.
The Process
How it works.
Performance Audit
We analyze your current site's load speed, Core Web Vitals, Google rankings, conversion data, and user behavior. This tells us exactly what to fix and what to keep.
Redesign Strategy
We build a page-by-page strategy: what changes, what stays, where the messaging needs work, and which CTAs need to be rethought. You approve the strategy before design begins.
Design & Build
Full visual redesign with conversion principles baked in from the first wireframe. Every page is designed desktop and mobile, reviewed and approved, then built.
Migration & Launch
We implement all 301 redirects, run pre-launch QA, then go live with post-launch monitoring for 60 days. We watch rankings weekly and respond to any volatility.
Selected Work
Real projects, real results.
Luxury Hair Salon
Deseo Salon
Custom service and pricing page system the salon team manages themselves — 60% lift in service page booking clicks
Finance · Private Investment Management
Reichelt Capital
Custom WordPress build with a private client portal for confidential correspondence, conversations, and document storage
E-Commerce · Accessibility Remediation
E-Commerce Accessibility Remediation
Custom Shopify theme overhaul plus site-wide visual accessibility remediation — bringing a high-traffic e-commerce store into confident WCAG 2.1 AA territory.
Will a redesign hurt my SEO?
Not if done correctly. We audit every indexed URL before launch, preserve all existing URLs where possible, and implement 301 redirects for every URL that changes. We've never had a client lose rankings due to a migration we managed.
Can you redesign my site on any platform?
Yes. We redesign on your existing platform or migrate you to a better one — whichever makes more sense for your goals and team.
How long does a redesign take?
4–8 weeks depending on the size of your current site, content needs, and how quickly you're able to review and provide feedback.
How do I know if my site needs a full redesign vs. small updates?
If the core structure, messaging, and conversion flow are broken, patches won't fix it. If your site is 3+ years old and underperforming, a redesign almost always delivers better ROI than incremental fixes.
What's the ROI of a website redesign?
Our clients typically see a 30–100% increase in lead volume within 90 days. For a business generating $100K/year from their site, even a 30% improvement means $30K in new revenue — far more than the project cost.
Can I keep my existing domain and content?
Yes. Your domain, existing content, SEO rankings, and backlinks are all preserved. We migrate everything carefully, without losing what's already working.
Ready to get started?
Book a free 20-minute call — no pitch, no pressure, no commitment. We’ll talk through your goals and tell you exactly what website redesign & optimization looks like for your business.
And remember: 0% financing means zero down payment to get started.