Case Study
Confidential — current engagement
A major Shopify e-commerce business needed one accountable web partner — replacing a fragmented stack of developers and freelancers that left small changes slow, ownership unclear, and the site drifting. We took on the entire web operation.
The Result
Ongoing web partnership for a major Shopify e-commerce client — theme work, new page builds, feature development, performance, and accessibility maintenance. One web team across the entire site, replacing a previously fragmented vendor stack.
About the Client
A high-traffic direct-to-consumer Shopify retailer with a substantial product catalog and a national customer base. We operate as their ongoing web team — handling theme work, new page builds, feature development, performance and accessibility maintenance, and the steady-state changes a serious e-commerce business needs every month. Client identity withheld; the engagement is active.
01 / The Challenge
Where they were
before us.
Before the partnership, the client was running their web operation the way many growing e-commerce businesses end up: a small piece of work to a freelancer here, a small piece to a contractor there, the original developer long gone, the agency relationship that built the site no longer active. Small changes ran weeks; bigger features stalled because nobody owned the whole picture; accessibility, performance, and security drifted quietly. The cost wasn't visible in any one invoice — it showed up as friction, as features the team wanted but never shipped, as risk the business was carrying without a single team accountable for it. They needed one web partner to take responsibility for the whole site.
02 / Our Approach
What we
actually did.
An onboarding audit covering the existing theme, content stack, performance, security, and accessibility — a single map of the site that had been missing in the fragmented vendor history
Established a steady-state rhythm of theme work, page builds, and feature development — with the partnership, not the client, holding the timeline and the priorities
Page builds and new feature work treated as software changes — staging, review, controlled deployment — rather than ad-hoc edits in production
Continuous accessibility maintenance as part of the partnership — accessibility regression isn't a separate project, it's something we watch in every change shipped
Performance and Core Web Vitals tracked on a regular cadence so the site doesn't drift back into slow loads or broken mobile interactions
A single accountable point of contact — the client doesn't shop around for which freelancer to ask; the answer is the partnership
03 / The Solution
What we
delivered.
An ongoing Shopify partnership where one team owns the entire web operation — theme work, page builds, new features, performance, accessibility, and the steady-state changes a real e-commerce business needs. The client moved from a fragmented vendor stack with no clear ownership to one accountable partner running the site. The engagement is active and out of respect for the client relationship we don't publish identity or specific numbers — but the model is the one we'd recommend for any high-traffic e-commerce business that has outgrown the freelancer phase.
04 / The Results
The numbers.
Active web partnership
Theme work, page builds, features, performance, and accessibility
Platform-level engineering — custom theme work, app integrations, performance
Replaces a previously fragmented vendor stack
What We Delivered
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