Case Study
Fairway 19
An indoor golf facility with a great product and zero digital presence needed to own local search before a competitor did.
The Result
First-page Google rankings for 6 target keywords
About the Client
Fairway 19 is Denver's premium indoor golf facility — simulator bays, a full bar, private lessons, and corporate event packages in a space that makes the game accessible and social year-round. It's the rare venue that works for serious golfers and complete beginners alike.
01 / The Challenge
Where they were
before us.
Great product, invisible online. Fairway 19 had zero organic search rankings in a market where players actively search for 'indoor golf Denver' and 'golf simulator Denver' dozens of times per day. No membership landing page, no event booking flow, no Google presence. The website was a one-page placeholder. They were opening the doors to foot traffic they didn't have because they hadn't been found yet.
02 / Our Approach
What we
actually did.
Comprehensive local SEO strategy built before a line of code was written — keyword research, competitor gap analysis, and content architecture mapped to the highest-volume local golf searches
Custom performance-optimized site with dedicated landing pages for simulator bays, memberships, lessons, and corporate events — each page targeting a distinct search intent
Google Business Profile optimization, local schema markup, and citation building to accelerate the local search ranking timeline
Event gallery with a dynamic content module the front desk updates weekly without developer involvement
Core Web Vitals optimization targeting 90+ Lighthouse scores to maximize Google's technical ranking signals
03 / The Solution
What we
delivered.
Full custom Next.js build with an SEO architecture designed from the first wireframe. Every page earned its place by targeting a specific high-intent local search. Six keyword targets hit page one within 90 days of launch.
04 / The Results
The numbers.
Local ranking for 'indoor golf Denver'
Simulator bay booking volume
Increase in corporate event inquiries
Discovery to launch
We went from completely invisible to page one in three months. The corporate event inquiries alone have paid for the entire project several times over.
James T.
General Manager, Fairway 19
What We Delivered
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